We are very proud of the work we do at Clever Girls Collective, and we’re SO PROUD to share our “comic book” style video case study highlighting how we helped #Batkid Miles save the day!
What did Clever Girls Social Media Agency have to do with #Batkid?
This is the story of what happened behind the social-media scenes to help make Batkid the most celebrated figure (and hashtag!) of 2013.
Make-A-Wish Greater Bay Area partnered with the city of San Francisco to make Miles’ wish come true. And with only 9 days to plan, Clever Girls partnered with Make-A-Wish to create and execute the social media strategy.
Miles’ story had all the makings to go viral. Clever Girls set the social stage.
I love, LOVE Austin, “the music capital of the world!”
As you know, I attended SXSW for the second year in a row and had an amazing time. My best friend Elliot and I flew out to AUS for another week of live music in the heart of Texas. By the end of the trip my hamstrings were tight and the bottoms of my feet were black from walking around in sandals. I took home a bunch of swag, a killer new JanSport backpack, and most importantly new music! See my recommendations below at the end of this post.
The week started off on a good food note. Monday night we had sushi at Uchi, one of the best sushi restaurants I’ve ever eaten at. At 4.5 stars on Yelp, this place lived up to our expectations. Following dinner, we cruised over to Speakeasy to catch Wallpaper., one of my favorite performers out of Oakland, California. Read more about Wallpaper. in a recent article from The Huffington Post.
Tuesday night I discovered my new favorite band, The Lumineers from Denver, Colorado. The party was sponsored by DYN and featured an excellent lineup of bands in their outdoor venue.
After the party we had a dance session at Malaia (which I have continued to call Malaria since I never remember the name). The San Francisco dubstep DJ, Noah D, totally looked like Jessie Pinkman from afar and I couldn’t get over it. Even had to tweet it.
For the last two years of SXSW, El and I stop by The Driskill for the last night of Interactive. This is the place where everyone goes to recharge, hang out and mingle. This year we made some friends from Billboard, met one of their VJs and got schooled about Downtown Julie Brown. We also got VIP access to the following night’s Billboard Showcase with Lionel Richie at the ACL Live venue.
After The Driskill, El and I had a late night pit stop at Turf N’ Surf Po Boy taco truck and had their delicious catfish tacos. My mouth is literally watering as I type this. OMG I want one right now!
On Wednesday I had the best superfood smoothie ever from JuiceLand. Way better than Jamba Juice! I ordered a smoothie that was out of my comfort zone, but I was surprised at how much I enjoyed the Kaleibrator (coconut water • banana • durian • kale • spirulina • pecan butter • hemp seeds • coconut oil).
Wednesday night we went to the Billboard showcase featuring Wallpaper., Polica, The-Dream, and headliner Lionel Richie.
El and I enjoyed cupcakes, drinks and VIP views at the concert and got to see someone neither of us thought we’d ever see live: Lionel Richie. Video below.
On a side note: Thanks to Chevy for providing free car rides around Austin for the Catch A Chevy campaign. Elliot and I took advantage of this service on multiple occasions and our feet truly thanked us.
On Thursday we hung out at the registrants lounge (theme: Sounds From Spain), drank sangria and caught a few songs from Bigott. He was dancing around, arms flailing — he was so much fun to watch. After Bigott, we caught a ride (thanks again Chevy!) to the Fader Fort – I wasn’t completely impressed. I hear it’s pretty awesome at night so maybe that was our mistake for going too early in the day. There was a place to print screen a t-shirt but the line was too long. We did recharge our phones in the Nokia blue lounge. At the Fader Fort entrance visitors scribbled messages on the walls with sharpies so of course I had to leave my trademark @RobinWithAnI. Later on we hung out at the mtvU Woodie Awards Festival for a bit and saw Wallpaper. again.
We hit up Hopdoddy for dinner, another one of my favorite restaurants (and Elliot’s old work). The burgers and chili cheese fries are to DIE FOR. If you’re ever in Austin – and you better bring me along too – you must grab a bite to eat at Hopdoddy. We caught a show at the IFC Crossroads House and jumped in their photo booth.
The gal tweeting for IFC met up with us and gave us each a Portlandia poster and IFC yoga bag. Her shirt: Walter White‘s face. So awesome.
Friday was our last full day in Austin and we started our morning off at the Sonicbids party at Maggie Mae’s, sponsored by JanSport. Apparently JanSport’s HQ is in San Francisco and they are hosting a free Bonfire Session (“Bands and a bonfire under the big sky”) this summer in SF or Marin. JanSport holds Bonfire Sessions across the U.S. so visit their Facebook page for dates near you.
We checked out the Dortitos party (see that huge vending machine in my photo collage above) but were disappointed by the lack of things to do. Most of the venue was roped off for VIP and you had to pay for everything (except bags of chips) so we left. Snoop Dogg actually performed there but we were 12 hours too early. The Made in Israel Tel Aviv Beach Party looked fun so we hung out there for a while, sat on a giant blue lifeguard tower and watched the guests arrive below us.
Later that night we waited in line for over an hour to see 50 Cent and Eminem at the Austin Music Hall. I hoped to see more of Eminem but his appearance was brief. Videos below:
p.s. I now know I should take videos on my iPhone horizontally. #annoying
Following the show, we cruised over to catch the last two songs by Citizen Cope (one of my favorites) at the IFC Crossroads House.
The trip ended Saturday but not before a few (green) beers at Docs with live music by Black Taxi (below). We took the 17th somewhat easy and walked around South Congress and shopped before catching our ride to the airport.
The (Mild) Lowlights:
GirlTalk performed one of the nights but the line was blocks long and required an RSVP. We tried sweet-talking the security guard but they were not having it.
The fried pickles from BD Riley’s Irish Pub were outrageously salty. They were so bad that if I had popped my fried pickles cherry there, I would’ve never recovered.
I did not make it to Torchy’s for tacos 🙁 Unfortunately there just wasn’t enough time to make the trek over to that taco stand.
We missed what was probably one of the best nights at SXSW: the final night, also St. Patrick’s Day! We spent most of the booze holiday in airports and on planes. By the time we got back to California it was after 11pm and we were pooped. Next time we have to stay for the final day of showcases.
Where I saw Black Taxi: Doc’s patio on St. Patrick’s Day. What’s cool about them: They’re really good live, but aren’t as well known so the chances of seeing them in a small venue are likely. Check them out before they get too big (because they will). Location: New York
Where I saw Back Pocket Memory: Lead singer Chris Pennington was singing, hanging in and out of Agave’s front window as we were walking by. What’s cool about them: They made a great first impression on me. Plus, they were highly recommended by my friend BarbRocks. Location: Burbank, CA
Where I saw POLIÇA: This band was one of the opening acts for Lionel Richie at the Billboard sponsored showcase at the ACL Live venue. What’s cool about them: Frontwoman Channy Leaneagh’s unique style with accompanied band including two live drummers. The band released their debut album last month. Also featured on NPR. Location: Minneapolis, MN
Where I saw Vanaprasta: Rusty’s. What’s cool about them: Reminds me of Kings of Leon, but edgier. Great performance with a lot of energy. Amazing vocals. Location: Los Angeles, CA
I suppose all good things must come to an end. It’s been a week since I’ve been home and while I miss the non-stop live music and spontaneous lifestyle, it feels great to sleep in my bed on a mattress with clean feet!
Tomorrow I’m heading back to Austin for SXSW Music for the second time and I’m just now starting to pack! My flight leaves at 6am tomorrow morning and the weather says thunder and lightning. How the hell do you dress for that?
Regardless of the weather I’m sure SXSW will be a blast. Now if I only I could figure out what I’m wearing.
Think fashion, fun and of course — prizes! No need to RSVP, just join in online tonight at 6PM PST/9PM EST. Follow the hashtag #lulushl. Interact with other participants via Lulus’ chat room http://bit.ly/n5n8vY.
How to Participate:
1. Follow @HollywoodLife and @LuLusdotcom (required to enter to win)
2. LuLu*s and Hollywood Life will be sending tweets during the party with questions for you to answer. Any answer or tweet you send during the party must include the hashtag #lulushl to be entered to win.
3. Also chat it up with other participants (via a Twitter chat room on this page) that are using the party hasthag.
$100 LuLu*s gift card (2) -Given to the most active party participants
5 LuLu*s Dresses (of each winner’s choice)
Clever Girls Rock Star Twitter Party
My awesome employer Clever Girls is hosting a Twitter Party on Thursday, July 21 at 12PM PST/3PM EST.
… we’re throwing a#CleverRockStar Twitter Party to chat about outfits, shoes, accessories, fake hair, and how to fit all of the above into a suitcase. Plus music, networking tips and an introduction to the fab sponsors you’ll meet around the pool, including those groovy dancing Smurfs from Ubisoft!
To join, RSVP here: http://cot.ag/rfyRqo. Do it — it’s required to win prizes!
Want to share with your friends: Join @CleverGirlsColl Twitter Party July 21 @ 12PM PT/3PM ET! Fab prizes! RSVP: http://cot.ag/rfyRqo #CleverRockStar
Silicon Valley Tweetup: Ring in 2011
Date: Monday, January 24
Time: 6:00pm – 9:00pm
Location: Blowfish Sushi To Die For, 355 Santana Row, San Jose
Cost: $10 donation
After a two-month hiatus, Silicon Valley Tweetup is back and better than ever. We’re hosting our first event at Blowfish Sushi To Die For at Santana Row and we’re raising money to benefit the Anissa Lopez Foundation. The Anissa Lopez Foundation is dedicated to supporting George Mark Children’s House, a nonprofit organization that provides the gift of time to children with life-limiting illnesses and their families – time for kids to be just kids and parents to be “mom” and “dad”, instead of round-the-clock caregivers.
As usual we’ll request a minimum $10 donation that will go directly to the charity, and attendees will receive drink tickets and appetizers. And some great networking, of course.
Please RSVP as this helps us plan. We really hope to see you there!