Going Viral: How Clever Girls Collective Helped #Batkid Save The Day

batkid clever girls collective comic book characters video case studyWe are very proud of the work we do at Clever Girls Collective, and we’re SO PROUD to share our “comic book” style video case study highlighting how we helped #Batkid Miles save the day!

What did Clever Girls Social Media Agency have to do with #Batkid?
This is the story of what happened behind the social-media scenes to help make Batkid the most celebrated figure (and hashtag!) of 2013.
Make-A-Wish Greater Bay Area partnered with the city of San Francisco to make Miles’ wish come true. And with only 9 days to plan, Clever Girls partnered with Make-A-Wish to create and execute the social media strategy.
Miles’ story had all the makings to go viral. Clever Girls set the social stage.
And then Miles made magic.

If you would like to donate to Make-a-Wish Bay Area, visit the site or find your own local chapter to support!

To learn more about Clever Girls Collective, visit www.clevergirlscollective.com.


Being Smart With Social Media

My co-worker, Edita Rodriguez, and I spoke to a group of high schoolers last week in San Jose and I wanted to share the presentation E made (she’s so good!).

– Think twice before you post online.
– Make a LinkedIn profile. Now!
– If Twitter sucks to you, you’re probably not following interesting people.
– Become an expert in your field. Start a blog.
– Online bullying is a problem very prevalent. Find solutions to stop the cycle.

Cute Work Attire

Since I work on my couch, my super cute work attire consists of yoga pants and t-shirts. If I worked in an office, maybe I’d dress like this to work:

Marie Claire Office attire

What to Wear to Work - Marie Claire

Elizabeth Hart: Rocker
Bassist, The Psychic Ills and Effie Briest
HER SPLURGE: Gryphon New York sequin skirt.
HER TRICKS: Adopt the ultimate rocker mantra: Always wear something black. Don’t dress matchy-matchy; just-rolled-out-of-bed chic requires less thought — and less shopping. Pair miniskirts with a long jacket — legs are meant to be seen. Embrace sequins — they’re instant limelight-stealers. (And don’t save them just for evening.) Move around in an outfit to make sure it will be comfortable all day. Style your look with eccentricity — in a way no one else will. Fall in love with an item before you open your wallet; the less you feel for it, the less you’ll commit to wearing it. Never worry about being seen in the same outfit again and again!
Blazer, $410, Lover; (212) 924-8515. Top, $85, Kain Label; shopbop.com. Skirt, $620 by special order, Gryphon New York; (212) 764-3059. Shoes, $865 by special order, Manolo Blahnik; (212) 582-3007. Hart’s own jewelry.

Or maybe I’d wear something like this:
Marie Claire fashion work attire

What to Wear to Work - Marie Claire

Lisa Finkelstein: Retro
Jewelry design director, J.Crew
HER SPLURGE: J.Crew party dress.
HER TRICKS: Invest in a simple A-line dress — a clean canvas for your unique look. Snap up lots of fun, affordable baubles, like enamel pins, to pile upon neutral basics. Shop for steals in new color combos. Play up your femininity at work — you can look just as confident in ribbons as in pinstripes. Enhance casual-Friday jeans with budget-friendly accessories, like a vibrant blouse, crystal belt, and big jewels. Emulate the late socialite Nan Kempner, who wore the same fabulous clothes over and over again in different ways. Transform a dress from party-frilly to polished with a shrunken jacket in a cool fabric. Keep everything — the more to mix and match with!
Jacket, $298, dress, $225, cardigan, $110, brooch, $50, necklace, $150, bracelets, $25 to $85, J.Crew; jcrew.com. Shoes, $795, Valentino; neimanmarcus.com for stores.

Searching for a job is never easy, but here’s a few tips

A friend of mine recently sent me a message that she needed help finding a new job. Sadly, this friend is getting a pink slip later this month and has exhausted herself scouring Craigslist. I’d like to share the suggestions I gave her.

  • If you’re graduating college soon, make sure you know the ins and outs of your school’s career center. Check the job board daily for new positions.
  • Tell everyone you know that you’re looking for a job.
  • Update your LinkedIn account. If you don’t have one, stop right now and make one!
  • Sign up for job email alerts from various job searching sites using key words from your field. For example, I signed up for job alerts with the following keywords: public relations + social media + marketing + entry level + communications… etc.
  • Job Resources: to name a few LocalHires, Indeed, Simply Hired, CalOpps, Experience. I steered clear of Monster and Career Builder just because there tended to be a lot of b***s*** jobs that claim to be in the field I was looking in, but were mainly sales and telemarketer jobs.

Networking events are a fantastic way to meet other people in your shoes who might have helpful tips and suggestions for maneuvering the job market. The following groups have upcoming networking opportunities in the Bay Area.

Pink Slip Mixers – you’re not alone in this big, scary job market.
Down-sized? Unemployed? Want to find a new career and have fun! Pink Slip Mixer events are fun, interactive and FREE to job seekers! When you come in the door, you’ll be given a color-coded bracelet that identifies you as a job seeker of a specific industry or a recruiter or admissions representative so you can network with the people that matter to you!

Silicon Valley Tweetup – network while raising money for a local charity.
Silicon Valley Tweetups connects people who are engaging in social media and want to give back to the community.

Silicon Valley Young Professionals – a networking group.
The Silicon Valley Young Professionals are a group of young community and business leaders dedicated to improving our community by connecting and developing young professionals. SVYP is a program of the Santa Clara Chamber of Commerce focused on promoting the growth and development of the next generation of business and community leaders.

Social Media Club – like social media? So do these guys.
Social Media Club’s mission is to connect media makers from around the world to advance media literacy, promote industry standards, encourage ethical behaviour and share the lessons they have learned. With many chapters worldwide, finding one near you is easy. I am a part of Social Media Club Silicon Valley, where innovators from around the Bay Area will meet for monthly events to share, engage and collaborate with the community on the issues of social media and technology.

Do you have any suggestions for job seekers?